| ABOUT
AMRC
The
Automotive Market Research Council (AMRC), is an international
non-profit organization founded in 1966 and is devoted to
automotive market research. The AMRC is an all-volunteer organization
comprised of representatives from manufacturers and suppliers
of vehicles and their components.
The
AMRC is comprised of representatives from approximately 100
manufacturers and suppliers of vehicles and vehicular components.
Individual representatives consist of market research, strategic
planning, forecasting, sales and marketing, and other professionals
at various levels from the top vehicle and component manufacturers.
AMRC
holds two general conferences each year. A Spring Conference
is held in April/May and a Fall Conference is held in September/October.
Professional development seminars hosted by various committees
are scheduled on an as-desired basis. Eleven committees are
the keys to AMRC's success.
2007
- 2008 Officers
Nancy Wang -- Immediate Past President
Joe Eschenbrenner -- Vice President
Barb Bender -- Trustee
Hal Bruckner -- President
Rhonda Blickenstaff -- Secretary
Darren Greene -- Treasurer
Not Pictured is Otto Szalavari -- Trustee
|
Most
committees meet at least twice a year to develop their consensus
forecasts. The AMRC strongly encourages new members to become
active in one or more committees of their choice. It is through
this committee involvement that most current AMRC members
and companies realize the full benefits of AMRC membership.
AMRC's
Mission:
-
Develop consensus forecasts of light vehicle, medium and
heavy truck, and off-highway equipment sales, production,
and aftermarket demand.
-
Conduct bi-annual conferences to present consensus forecasts
and to hear prominent industry professionals discuss issues
affecting the automotive, heavy truck and off-highway original
equipment and replacement markets.
-
Provide members information on the latest developments on
the topic of market research as well as contacts at the
leading suppliers of market research.
-
Sponsor and participate in automotive industry research
programs and seminars.
Serve as a means of sharing ideas, methodologies, and appropriate
industry information among the various participants.
If
you would like to become a part of the Automotive Market Research
Council and would be willing to contribute your time and expertise,
the AMRC wants you! In return, you will receive the benefits
of accurate, timely information, opportunities for professional
growth and development, and the ability to network with the
industry's top marketing professionals. Click
here for membership information. |
