Organization Overview
The Automotive Market Research Council (AMRC), is an international non-profit organization founded in 1966 and is devoted to automotive market research. The AMRC is an all-volunteer organization comprised of representatives from manufacturers and suppliers of vehicles and their components.
The AMRC is comprised of representatives from approximately 100 manufacturers and suppliers of vehicles and vehicular components. Individual representatives consist of market research, strategic planning, forecasting, sales and marketing, and other professionals at various levels from the top vehicle and component manufacturers.
AMRC holds two general conferences each year. A Spring Conference is held in April/May and a Fall Conference is held in September/October. Professional development seminars hosted by various committees are scheduled on an as-desired basis. Eleven committees are the keys to AMRC's success.
Organizational Documents
AMRC Board of Directors
AMRC's Mission:
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Develop consensus forecasts of light vehicle, medium and heavy truck, and off-highway equipment sales, production, and aftermarket demand.
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Conduct bi-annual conferences to present consensus forecasts and to hear prominent industry professionals discuss issues affecting the automotive, heavy truck and off-highway original equipment and replacement markets.
- Provide members information on the latest developments on the topic of market research as well as contacts at the leading suppliers of market research.
- Sponsor and participate in automotive industry research programs and seminars.
- Serve as a means of sharing ideas, methodologies, and appropriate industry information among the various participants.
If you would like to become a part of the Automotive Market Research Council and would be willing to contribute your time and expertise, the AMRC wants you! In return, you will receive the benefits of accurate, timely information, opportunities for professional growth and development, and the ability to network with the industry's top marketing professionals. Click here to view a list of AMRC Member benefits.
Most committees meet at least twice a year to develop their consensus forecasts. The AMRC strongly encourages new members to become active in one or more committees of their choice. It is through this committee involvement that most current AMRC members and companies realize the full benefits of AMRC membership.
